(Flip lenticular prints / 2014)
The transformed traffic sign project started out of its original warning definition. The redesigned view illustrates such moral and basic words which first probably misleads then makes the viewers to ponder and motivates them with minimal humour. The words illustrate a list to a personal development.
The concept of the project denotes Abraham Maslow’s psychological theory, the Hierarchy of Needs. The bottom level at the Maslow pyramid is the basic needs like hunger or thirst and to proceed to the top of the pyramid higher quality motives are appearing. According to Maslow the different levels of needs are only going to appear if the ones below them gets slightly satisfied.